Brainstorming
This week we mainly made the prototype of what we want to do in the next stage.
We used card of different colors to present different types of information from drivers and users, classifying them into three aspects: one person shopping online, shopping online with others, macro influence to the environment.
Then we found that actually part of these information can support or prove each other,
Some of users who used to shopping online have needs to place order with others, but they also have some worries like troubles to communicate with roommates or calculating bills with others.
Some users who have the experience of placing orders with others once came cross these problems, too.
So, this inspire us that if we can make a design to help users place order together, solving some of these problems, to reduce time windows and negative effects of home delivery.
We are also thinking about if we can utilize resources within an area as a community to reduce the time window. Then we did below observations.
Some consumers use the shopping cart or riding a bike. There are also food deliverers with high frequency.
The prototype of an real area
We focus on this small community around the Tesco metro and to see what’s happening here.
The blue dots present canteen and red dots present bus tops. Other area is living area.
In this community, When there are several users place the order with different time windows, there will be several vans pass through.
As for the take away delivery, according to the datas, the peak period is in the noon and evening. It’s point to point based on the community. In this area, There are three orders for take away and the routes can pass the Tesco. Also, when they wait in the canteen for delivery, there are also spare times. So we can think about wether these spare time or receptive routes can be utilized.
Some users sometimes order online because the Tesco isn’t on their way home and feel inconvenient and cost time. The user get off the bus and go back his house directly , the Tesco isn’t on the way, so he may not go to the shop to buy things.
There are also people live a bit far away, driving private cars for shopping in Tesco. He may pass some users who shops online.
Some users want to buy many things or heavy things, they feel inconvenient to shop offline though very close, so they are probably shop online, while some users walk to Tesco with a cart to buy some heavy things, and on his way back home can be a user who orders online.
After the presentation, I'm thinking about the feedback.
We need to make sure how large of the area is around the Tesco. Take away delivers have different interest background with grocery delivers, so we may hard to consider combining them together.
We can also think more about how to improve the experience of shopping and delivering based on the community, giving users more emotional feedback.
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