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Writer's pictureYanyi

Macro UX 5


Draft of user journey

User journey on the bus created without product

To find design opportunities, we made a map to describe the process of one potential user sleeping in bus without our product.

It starts from a tired person getting on the bus. he sat on an aisle seat and used his phone. The bus was shaking and he was exhausted after a whole day’s work, so he got sleepy and fell asleep after a while.

He couldn’t have a stable and comfortable posture, at the same time he was worried about his belongs and alert to sound and movement around him.

A man passed by and bumped into his seat, the sleeping person woke up with a start and checked if his bag was still there.

Later, he got a window seat, he could lean against the window to sleep.

But to avoid missing the stop, he dared not to sleep after a little while.

The environment was unstable. His needs, thinkings, experiences were also changing during this process.


1. Why it’s in bus: a relatively common case of sleeping in public

2. arrow with straight line:linear process

3. arrow with wavy line: no-linear but time-based


Problems for users:Wake up many times because of sb pass by or worrying about safety and missing important information (station). To maintain vigilance, the quality of sleep is not high. At the same time, the inability to find a suitable sleeping position is also a problem.

We want to design a product that increases the user's sense of security from a psychological level, rather than physically changing the sleeping environment in a public place.


Experience map created on the bus with the product

The main function of our product may help users wake up but do not intentionally stay awake to pay attention to the surrounding environment, reducing the number of wake-ups in this process, to improve sleep quality.


Limitations:

1. We didn't research specifically on the bus condition and we could not decide specific changing of these elements. So these map might not very common for other people, were just based on experiences of ourselves.

2. In the presentation, there were too much information on the one page which was not clear to show to audience. We needed to improve this and found another way to present in the next time.

3. In this stage I think we are a little bit over focused on the details of a specific environment which we didn't know very well.

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